Collectively, digital, marketing and creative talent everywhere have come into their own voice. Following the past three years of upheaval from a pandemic to the Great Resignation to the adoption of hybrid and remote work as part of the norm, Cella’s 2023 Digital, Marketing and Creative Talent Report highlights where talent find themselves today – and what matters to them most.
The Talent Report covers a wide swath of topics and insights in the areas of Remote Work, Job Satisfaction, Job Searching, Interviewing, Accepting and Rejecting Offers and Professional Development. The collective responses of more than 1,500 survey takers (an increase of more than 4 times the amount of respondents in 2022) reflect the priorities, concerns and career aims professionals are focused on right now.
participants this year
of survey respondents prefer remote and hybrid to on-site
Professionals from all corners of the digital, marketing and creative space stepped up to share their take on their work life, the job seeking process and emerging opportunities in the world of work. It’s clear that the majority of survey takers prefer fully remote (56%) or hybrid work (30%). By contrast, only 14% lean toward on-site work environments.
A combined 72% of respondents are feeling energized, inspired and engaged at work, but they’re honest about burnout concerns and remain open to new opportunities.
Work-life balance, flexibility to work remotely, and job stability and security are at the top of job seekers’ wish lists. We also asked whether or not an employer’s Diversity, Equity and Inclusion policies influence a decision to apply for jobs with a company and which benefits among a full compensation package are the most appealing. Salaries, of course, are a top driver around accepting or rejecting a job offer, but surprisingly, there are other motivators for reasons why survey takers would accept a salary reduction.
Feedback is essential for professional development – on all sides of the equation – to benchmark performance, build healthy work cultures and foster innovation. Employees want high-value interactions (read: open-ended conversations) with supervisors and leaders to understand how they’re performing at work. As far as discussing career-pathing opportunities with supervisors goes, it’s an even split: 50% currently talk about them and 50% don’t.
That’s just the beginning. Read more to learn about what matters most to talent right now.