Finances

Despite providing insights on cost efficiency, there is a shifting in budget ownership, with responsibility for some financial decisions moving away from Creative teams.

The landscape of budget ownership for Creative teams is changing. The percentage of those that fully own their budget has decreased since 2023, underscoring a potential shifting in financial responsibility and decision-making processes.

Additionally, 45% of Creative teams have been tasked with providing cost comparisons between their in-house agency and comparable external agencies, reflecting an emphasis on cost efficiency and value optimization, as organizations seek to maximize returns on their creative investments.

Creative Operations teams are carefully evaluating alternative staffing models due to co-employment concerns, with 23% of respondents indicating this as a consideration. This highlights the importance of keeping compliance and risk management in mind as part of navigating the complexities of staffing arrangements within creative operations.

Which of the following best describes the Head of Creative’s ownership of the department’s overall budget?

Have you ever been asked to provide a cost comparison between your in-house agency and comparable external agencies?

Have you ever been asked to evaluate alternative staffing models due to co-employment concerns?

How is your creative organization funded (not including pass-through costs)?

Which most accurately describes your chargeback model?

What is the most common method your creative team uses to charge internal clients?

What is your creative organization’s blended hourly rate?

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